The Most Important Question You'll Ever Ask Yourself: What Would Someone Who Truly Loves Themselves Do?
- Janie A. Duncan, President.
- Jul 15
- 4 min read
Updated: Jul 16

For more than 36 years, I have investigated the moments that changed people's lives forever.
I have walked into homes where families were desperately searching for answers they feared they would never find. I have investigated fraud that destroyed businesses, abuse that shattered trust, workplace conflicts that ended careers, and missing person cases that left loved ones suspended between hope and heartbreak.
I have seen the aftermath of violence. I have met victims whose lives were forever changed by the decisions of another person. I have witnessed families trying to make sense of the unimaginable after losing someone they loved. Those experiences stay with you. They change the way you see people, the world, and yourself.
Over the years, I began to notice something.
Life-changing events rarely begin with a single catastrophic moment. More often, they begin with a series of choices.
One decision made in anger.
One lie that grows into many.
One act of greed.
One moment of revenge.
One choice to ignore the truth.
One failure to ask for help.
One decision to believe that another person's life, dignity, or happiness matters less than our own desires.
By the time a judge becomes involved, the consequences have usually already taken hold.
That realization has profoundly changed me.
A Question That Can Change Everything
After decades of investigating human behaviour, I have come to believe that one of the greatest causes of suffering is not simply a lack of love for others—but a lack of healthy love for ourselves.
When we don't value ourselves, we often make choices that harm us. Sometimes those choices also harm the people around us.
I believe there is one question every person should ask before making an important decision:
Would someone who truly loves themselves make this choice?
Pause for a moment and consider what that question means.
Would someone who truly loved themselves stay in a relationship where they are abused, manipulated, or constantly made to feel unworthy?
Would someone who truly loved themselves continue using substances that are destroying their health, relationships, or future?
Would someone who truly loved themselves ignore their mental health, refuse to ask for help, or believe they have no value?
Would someone who truly loved themselves sacrifice their dreams because they fear failure?
Would someone who truly loved themselves continue carrying resentment that steals their peace?
Self-love is not about perfection.
It is about making decisions that protect your well-being, your future, and your dignity.
The Second Question Is Just as Important
There is another question that belongs beside the first.
Would someone who truly respects the dignity and humanity of others make this choice?
Would they spread lies?
Would they bully someone online?
Would they betray the trust of someone who loves them?
Would they intimidate, manipulate, or abuse another person?
Would they choose violence?
Would they take drugs?
Every day, we make decisions that affect not only our own lives but the lives of everyone around us.
Healthy self-love should never come at the expense of someone else's safety or well-being. In fact, genuine self-love naturally leads to greater empathy, integrity, and respect for others.
Our Decisions Become Our Legacy
One of the greatest lessons I have learned is that tragedies rarely begin with tragedy.
They often begin with wounded thinking:
Unresolved trauma.
Untreated anger.
Addiction.
Jealousy.
Fear.
Hopelessness.
Dishonesty.
The belief that there is no better choice.
None of these things excuse criminal behaviour, and nothing ever diminishes the responsibility of those who choose to harm others. Likewise, victims are never responsible for the crimes committed against them.
However, I believe many lives can be changed—perhaps even saved—when people learn to pause before they act.
Imagine if every difficult decision began with a moment of reflection. Such as:
Will this choice bring more peace or more pain?
Will this choice put me in a dangerous situation?
Will it strengthen my character or weaken it?
Will it move me toward the life I want or farther away from it?
Will it protect the people I love or put them at risk?
Will I be proud of this decision five years from now?
The Greatest Investigation
For more than three decades, my career has been devoted to uncovering the truth after something has gone wrong.
But my purpose has evolved.
Today, I want to help people before they become the subject of an investigation.
Before a family receives devastating news.
Before trust is broken.
Before a career is destroyed.
Before another victim is created.
If sharing what I have learned over more than 36 years helps even one person choose honesty over deception, walk away from violence, seek help instead of suffering in silence, or recognize their own worth before making a life-changing decision, then every difficult lesson I have witnessed has found a greater purpose.
I believe the greatest investigation we will ever undertake is not into someone else's life.
It is into our own.
Would someone who truly loves themselves make this choice? Then ask one more question:
Would this choice honour the dignity, peace, and well-being of others?
Those two questions may not solve every problem in the world. But they have the power to change a life. Perhaps even your own.




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